Reading Reflection 04

Chapters 7 and 8 discussed Identities and Systems. In the first chapter, Heskett talked about how different cultures, nations, and environments portray various things in the world differently and how many different objects hold identities for those people. Designers must take this into consideration. In the next chapter, he talked about systems, how many different objects and things can collectively come together to display a single idea as a whole. He mainly used transportation and road signs as examples but this can be seen everywhere there are people trying to communicate with other people or get a message across.